Affirm

Pay over time, on your terms. Buy with Affirm – and pay off your purchase in easy, fixed monthly payments.

The Problem

Customers prefer flexible payment options and current Affirm users did not have the option to pay with the service on BCBG’s online stores.

The Solution

  • Demandware has partnered with Affirm to bring innovative, consumer-friendly financing.
  • Affirm lets online shoppers split up purchases into monthly installments, increasing conversions, AOVs, and customer happiness.

The Results

The integration increased average order value by giving customers buying flexibility which drives larger baskets. Checkout conversion was boosted. The customer checks out with Affirm and the the order is captured and shipped as usual. Affirm settles the charge amount with BCBG and services the loan directly with the customer.

Technologies Involved

  • Demandware (Site Genesis 16.1)
  • Demandware Script (DS)
  • Interface Specification Meta-Language (ISML)
  • XML
  • JS